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Book Contents
Are You Desperate For Online Leads...Sales...Profits?
Are lots of people visiting your website, but they aren't buying? So how do you convert them into paying clients and customers?
Sadly, many websites are not turning a profit once you add up the costs: website design, new features, hosting, payment processing, search engine optimization (SEO), pay-per-click advertising, Flash movie, consulting...
What nobody has taught you is how to put together a website that actually spurs sales and makes you money. ROI is what matters.
You have 10 Seconds to Make Your First Impression
Approximately 45% of your online visitors will judge your business soley based on the first impression they receive from your website. You have 10 seconds to convince them to stay.
- 9 signs of poor website design - you need to avoid these at all costs
- 11 rules you must follow to make your website easy to read
- 9 rules to follow for simple, easy navigation through your website
- 7 important scripts to have to make your site more user-friendly
- 13 pages every website needs to have and why
- 9 rules for a simple, fool-proof ordering process (even for offline sales)
Ready to learn how to make a good website impression? ORDER NOW
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It's Not About You - It's About Them
The first thing online visitors ask is "What's in it for me?" They don't care about you, your bland mission statements or your pretty graphics. They want solutions to their problems - period.
- Learn how to determine and satisfy your customer's needs and wants
- Emotional or logical needs - what's more important and why?
- Learn how to step into the mind of, and become, your customer
- 5 ways to build and develop a relationship online, and why this is critical
Learn how to give your visitors what they are looking for. ORDER NOW
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Attract, Compel & Entice to Take Action
Sales copywriting is a critical skill to master and implement in all marketing. This is particularly important for your website, regardless of whether you are selling services or products.
- 3 vital sales elements every website needs - these are so common-sense but often lacking
- 11 critical sales copywriting best practices as applied to the Web
- How to always write for two audiences - and why this is important
- How to "ask for the sale" and craft a great call to action
Ready to start writing sales copy that actually gets read?ORDER NOW
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So Why Should They Buy From You?
Unless you are a monopoly, you have competition on the Web, whether you think you do or not. Today's audience is saavy and discerning and your competitor is only a mouse-click away.
- How to determine your REAL unique differences (and not just bells-and-whistles)
- How to determine your most compelling benefits (and not just boring features)
- How to address and remove their objections to buying from you
- 5 things you need on your website to bolster credibility and trust
Ready to learn how to get them to buy from you? ORDER NOW
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What The Other eBooks Miss or Don't Tell
This is NOT a 300-page guide with chapters of irrelevant theory, or with irritating marketing hype plastered everywhere to buy my "real" product.
- How to apply classic sales copywriting techniques to the Web
- How to apply website usability and design to sell something online
- How to integrate sales copywriting, design, usability, and functionality together
- How to measure and track success: visitors, sales conversion, ROI and other important metrics
Ready to start doing it the right way?ORDER NOW
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With Desperate Websites, you'll learn everything you need to know to dramatically increase your online leads, sales, and profits from your underperforming website. It doesn't matter whether you sell products, services or information, this information applies to you. You get a no-nonsense set of steps and practices, proven to work, and written in terms anyone can understand.
Money-Back Guarantee if Not Satisfied
 Your satisfaction is assured through my no-risk, 100% money-back guarantee. Read the Desperate Websites ebook and if you are not satisfied for any reason, simply email me within 30 days and I'll promptly refund 100% of your purchase price. No questions asked.
Are you ready to give your desperate website the needed boost your business deserves? Sincerely,
Dan Sisson, President
Blue Moose Webworks
P.S. - Still not convinced of the value you are getting? I'll throw these FREE reports in as well:
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1. BONUS Report: How to get top rankings for your website on Google using search engine optimization (SEO) techniques and linking strategies. Since getting a top ranking on Google on the "free" side of the page can drive tremendous traffic over the long-term, you can't afford to miss this. (This is a sample from my book Google Secrets - How to Get a Top 10 Ranking).
2. BONUS Report: How to optimize your Google AdWords pay-per-click campaign. If you must play the pay-per-click (PPC) game, and most need to today, you can't afford to miss this. (This is a sample from my book The AdWords Edge - Get More Clicks With Less Money).
3. BONUS Report: How to do effective keyword research using WordTracker. Keyword research is the foundation of any online marketing effort - it tells you what and how your online audience is searching on the Web. And WordTracker is the premiere tool for determining YOUR keywords.
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