Want To Find Out More? Look at the Table of Contents
Introduction
Functions of a Website
The Website Sales Cycle
Different Website Business Models
PART 1 - Targeting Your Customer Market
Chapter 1 - So Who is Your Customer?
Become Your Core Customer
Defining Your Ideal Customer
Who Else May Be Interested?
Chapter 2 - Satisfying Human Needs and Wants
Get Them Emotionally Engaged
Satisfying Emotional Needs
Satisfying Rational Needs
Chapter 3 - So Why Should They Select You?
What Are Your Unique Differences?
What Are Your Compelling Benefits?
Establishing Credibility and Trust
Address Their Objections to Buying
What is the Competition Doing or Not Doing?
PART 2 - Presenting Your Offer Online
Chapter 4 - Writing Great Sales Copy
Educate Them First With Pre-Selling
Write For Two Audiences
Three Vital Elements Your Sales Message Needs
Sales Copywriting Tips and Best Practices
Using Headlines Effectively
Chapter 5 - Closing The Deal
Asking For The Sale (Call To Action)
Pricing and Enticements
Chapter 6 - Building a Beautiful Relationship
Email Newsletter Marketing
Customer Forum, Blogs, Chat, Tele-Seminars
Member-Only Access Section
Chapter 7 - Repackaging For Profit
Increase Sales By Repackaging
Increase Sales By Offering Different Formats
PART 3 - Improving The Website Experience
Chapter 8 - Those First Impressions Count
Top Signs of Poor Web Design
Lose Those Gratuitous Bells and Whistles
Chapter 9 - Improving Visual Appearance for Reading
Chapter 10 - Improving Website Navigation
Chapter 11 - Adding Functionality for "Friendliness"
Useful Website Scripts You Need
How Easy is Your Ordering Process?
Chapter 12 - The Pages Every Website Should Have
PART 4 - Measuring Website Performance
Chapter 13 - Monitoring Your Site Traffic & Visitors
Using a Log-file Analyzer Program
Using a Tracking Service
Chapter 14 - Measuring Your Sales Conversion
Chapter 15 - Tracking ROI and Online Sales
Calculating Sales Conversion Rate
Calculating Net Revenue Per Visitor
Recording Your Data in a Spreadsheet
Putting It All Together: End-to-End Checklist
Appendix A - Power Words & Phrases
Appendix B - Info-Rich Product Brainstorming
Appendix C - Effective Keyword Research
Appendix D - Best Resources and Tools
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